02 Nov 2015
#Stopthecrash: A New Partnership Promoting Crash Avoidance Technologies

Today’s crash avoidance technologies are capable of preventing many types of vehicle collision before they happen. For example, worldwide studies have confirmed the effectiveness of Electronic Stability Control (ESC) in reducing fatalities in single vehicle crashes by as much as 40%.

Launched to coincide with the publication of the recent World Health Organisation Global Status Report on Road Safety, #STOPTHECRASH is a partnership led by Global NCAP, campaigning for the widest availability of these life-saving technologies.

In support of the UN’s Global Goals and the Decade of Action for Road Safety, #STOPTHECRASH will focus on promoting the key safety systems with proven real world effectiveness. These are:

– Electronic Stability Control (ESC)
– Autonomous Emergency Braking (AEB)
– Anti-Lock Brakes for Motorcycles (ABS)

The Partnership will also highlight the importance of tyre safety particularly, the importance of tyre pressure and adequate tread depth.

In its new Report the World Health Organisation (WHO) warns that global road deaths have plateaued at 1.25 million per year and that more action is urgently needed to meet the UN’s new target to halve this figure by 2020. The WHO Report also includes for the first time, country by country data on vehicle safety including the crash avoidance system ESC.

Considered to be the most significant advance in vehicle safety since the introduction of the seat belt, ESC is one of the most important crash avoidance systems currently available. In the European Union, where ESC became a mandatory requirement in all new cars from 1 November 2014, it is estimated that since 1995 at least 188,500 crashes involving injury have been avoided and more than 6,100 lives saved by ESC. In the United

States, where ESC became mandatory from 2012, it is estimated that already more than 6000 lives have been saved.

ESC is now mandatory in Australia, Canada, the European Union, Israel, Japan, New Zealand, Russia, South Korea, Turkey and the USA and will soon also be in Argentina. However, Global NCAP believes that the current ESC global fitment rate of just over 60% of new passenger cars and light duty vehicles is too low and wants this to be raised to 100% by 2020.

Global NCAP is recommending that all UN Member States, especially those that have significant automobile production, mandate ESC in all new models by 2018 and in all automobiles in production by the end of the UN Decade of Action for Road Safety in 2020.

Led by Global NCAP, the #STOPTHECRASH Partnership includes the ADAC, Autoliv, Bosch, Continental, Denso, Thatcham, ZF-TRW, and the Toward Zero Foundation.

All are united in their shared commitment to promote advanced vehicle safety technologies in support of the UN’s Global Goals and the Decade of Action for Road Safety.

#STOPTHECRASH will host a live demonstration of the key crash avoidance systems for delegates and media attending the 2nd Global High Level Conference on Road Safety hosted by the Brazilian government on November 17 in Brasilia.